Blue Jeans

Jeans are trousers made from denim. Mainly designed for work, they became popular among teenagers starting in the 1950s. Historic brands include Levi's, Lee and Wrangler.
Jeans are now a very popular form of casual dress around the world, and have been so for decades. They come in many styles and colors; however, "blue jeans" are particularly identified with American culture, especially the American Old West.

History: The word "jeans" comes from the French phrase bleu de Gênes, literally the blue of Genoa. Jeans fabric, or denim, originated independently in two places: the French town of Nîmes, to which 'denim' owes its name; and in India, where trousers made of denim material were worn by the sailors of Dhunga, which came to be known as dungarees.
At the same time, denim trousers were made in Chieri, a town near Turin (Italy), during the Renaissance, and were popularised in the 19th century. These trousers were sold through the harbour of Genoa, which was the capital of the independent Republic of Genoa which was long an important naval and trading power. Early examples of trousers were made for the Genoese Navy, which required all-purpose pants for its sailors. They required pants that could be wet or dry, the legs of which could be worn while swabbing the deck. These were laundered by dragging them in nets behind the ship, and the sea water and sun would gradually bleach them to white. They were worn by Genoan sailors and stevedores in France.



Curiosity: The American population spent more than $14 billion on jeans in 2004.

By: Ciih*